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Challenge Types

LD
Written by Lexi Davis
Updated 1 year ago

Challenge Types In this article we'll explain the purpose of each of the Challenge types, including strengths, weaknesses, and other relevant information. Rick Guymon

Challenges are unique campaigns that engage your followers and fans differently than anything else. Those followers and fans become your greatest marketing arm, willingly doing all of the heavy lifting of driving their family and friends to the brand's desired location. Depending on the outcome you are seeking, (site traffic, email lists, social post boosting, UGC creation, etc.) you can select a different type of Challenge that is particularly strong in that area.

This article is not meant to teach you everything you need to know about setting up a successful Gigg Challenge campaign. For a lot more detail on how to setup a successful Gigg Challenge campaign, please see this article.

Gigg Challenge Campaign Types

Social Tags Competition

  • Purpose: To increase the amount of user-generated content (UGC) in which a brand gets tagged by the content creator.

  • Platforms Currently Supported: Instagram, Twitter

  • Basic Setup: Limited to two (2) stages. First stage is where entrants @tag the brand in order to be entered into the competition. Second stage is where a winner is selected. Admin may choose the winner or the Gigg platform can pick a random winner.

  • Strengths: Very easy setup, relatively easy entry and very easy overall management. Does a great job of encouraging brand engagement through user-generated content creation.

  • Weaknesses: Since it's solely based on the SMP, the Challenge Admin has limited in methods of communication with entries. In addition, social challenges traditionally do very little for site traffic numbers.

  • Examples:

    • “Tag us to be entered into our weekly $100 gift card giveaway!” These are best for brands where you’re already there and they just want to get you to post about them. (Think BamBams customers while they’re in line or eating.)

Comments Challenge

  • Purpose: To garner inordinately high engagement around a specific post from a brand that would then move it up the social platform’s algorithm.

  • Platforms Currently Supported: Instagram, Twitter

  • Basic Setup: Limited to two (2) stages. First stage is where entrants comment on the brand’s post in order to be entered into the competition. Second stage is where a winner is selected. Admin may choose the winner or the Gigg platform can pick a random winner.

  • Strengths: Very easy setup, entry and overall management. Does a great job of encouraging engagement on a branded post on the SMP.

  • Weaknesses: Since it's solely based on the SMP, the Challenge Admin has limited in methods of communication with entries. In addition, social challenges traditionally do very little for site traffic numbers.

  • Examples:

Site Challenge

  • Purpose:

    1. Drive traffic to the brand’s site and garner successful site visits (smart email captures and/or conversion action taken) through engagement with and

    2. Expand your social community where current fans do the work to drive potential future customers to the site to participate in the competition,

    3. Huge amount of UGC specific to the brand that can be used in future marketing efforts.

  • Platforms Currently Supported: User Upload (Video, Image currently supported)

  • Setup: The number of stages is custom. A “Submissions” stage is required as is a “Winners Announced” stage. Other than that, the competition creator can add as many stages in between as they would like. Winners for each stage can be chosen by the brand Admin, Social Votes from site visitors or the Gigg platform can select a random winner.

  • Strengths:

    1. Versatile in challenge setup making it completely customizable. Everything from the type of entry to the coloring and even the CSS can be customized by the brand. Relatively easy setup and very easy overall management. Once the Challenge is setup, the admin can basically let it run as it is completely automated.

    2. This challenge type can be a huge boon for site traffic (we see 10x increase in traffic during the Challenge quite often) and gathering verified emails. Additionally, all communication can be automated through Gigg and you have the contact emails for all of the entrants in case they need 1 on 1 help.

    3. This Challenge type accepts branding/video ads as part of the setup process.

  • Weaknesses: Requires more preparation and setup than the social Challenge types. It's not quite as easy to enter as a Comment Challenge but is similar to Tag Challenges. These Challenges also typically require more budget than social Challenges, but that is completely up to the Challenge Admin when deciding on prizes, etc.

  • Other Notes: Depending on how many entrants and rounds there are, engagement typically is very high at the beginning but slows over time. Gigg recommends you keep these challenges between 4-6 weeks overall for best results.

  • Examples:

    1. Stadium of Fire

    2. Anything where it is “Submit your own video to win.”

Social Site Challenge

  • Purpose: Increase site traffic, brand recognition and customer/follower engagement. Also is used to gather verified emails and increase UGC around the brand.

  • Platforms Currently Supported: Instagram, Twitter

  • Setup: This Challenge type is a mixture of a Tag Challenge and and Site Challenge. The entry happens by tagging the brand on a social platform and the voting happens on the brand's website. Thus, the number of stages is custom and requires at least a “Submissions” stage and a “Winners Announced” stage.

  • Strengths: Versatile in challenge setup making it completely customizable. Everything from the type of entry to the coloring and even the CSS can be customized by the brand. Relatively easy setup, entry and easy overall management. This challenge type can be a huge boon for site traffic (we see 10x increase in traffic during the Challenge quite often). This Challenge type accepts branding/video ads as part of the setup process.

  • Weaknesses: This challenge type does not get the emails from entrants, so communication with them is not automated and done on a 1 on 1 basis through the SMP. Requires more preparation and setup than the social Challenge types. It's not quite as easy to enter as a Comment Challenge but is the same as Tag Challenges. These Challenges also typically require more budget than strictly social Challenges, but that is completely up to the Challenge Admin when deciding on prizes, etc.

  • Other Notes: Depending on how many entrants and rounds there are, engagement typically is very high at the beginning but slows over time. Gigg recommends you keep these challenges between 4-6 weeks overall for best results.

Bracket Challenge

  • Purpose: Increase site traffic, brand recognition and customer/follower engagement. Also is used to gather verified emails and increase UGC around the brand.

  • Platforms Currently Supported: User Upload (Video and Image)

  • Setup: Brackets have a set number of stages based on the number of entrants. Three (3) stages are required at minimum: Submissions, *Qualifier, and Winners Announced). This challenge type helps a brand increase site traffic, gather a list of verified emails and allows the brand to utilize ad placements for brand recognition and calls to action. This Challenge type is the same as the Site Challenge, but is structured as a head-to-head elimination tournament.

  • Strengths: Of the non-social Challenges, Brackets are the easiest to set up. The start and end dates are selected and Gigg automatically takes care of pretty much everything else. The Challenge Admin is still responsible for setting up branding, etc. This Challenge type accepts branding/video ads as part of the setup process.

  • Weaknesses: This challenge type is less customizable than the Site or Social Site Challenges as far as looks go. Similarly, though, they tend to require more preparation and setup than the social Challenge types. It's not quite as easy to enter as a Comment Challenge but is the same as Site Challenges. These Challenges also typically require more budget than strictly social Challenges, but that is completely up to the Challenge Admin when deciding on prizes, etc.

  • *Other Notes: Brackets have an automatic Qualifying round where all entries get votes to see if they make it into the bracket (since it requires a perfect square of 4, 8, 16, 32, 64, etc.) and to determine their seed in the Challenge. Each round, half of the entries are defeated and the other half move on.

  • Examples:

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